First, all of my clients begin by making a resume.Going through resumes helps me learn about you, word by word.The resume can be completed in one or two counseling sessions sometimes in a single day.In order to help client create competitive resumes, I ask open-ended questions. Break the "Why MBA?" essay question down into seven distinct components: Start by writing more than you need.Even if the question only asks “Why do you want an MBA?”, you should begin by addressing each of the seven topics belowA. Career analysisB. Short term goalC. Long term goalD. Why MBA?E. Why now?F. Why this school?G. Why you? (optional)If you fully explore your career vision, you will learn more about your motivations, strengths, and weaknesses. Doing so makes you stronger you overall. You might even find ways to use some of your writing for other essays and interview responses.Here are more details about each of the seven sections. Ask yourself these questionsPossibilities include a brief statement of your goals and your personal and professional background relevant to those goals. Another possibility includes economic or industry changes that enable your goals.For example:During my eight-year career as a management consultant in Big Consulting Company, I have developed global-standard consulting skills through intensive participation in 25 projects across multiple industries and functions. My unmatched performance has propelled me to get promoted at the fastest speed. This June, I became Senior Associate, an official project manager, at the youngest age in the Tokyo office’s 30-year history.
Schools are more concerned about your short term plans, so do not commit too much space to the long term part of your essay. 15-20% of the entire essay should be good enough. A major part should also go into establishing your past experience in the context of your career goals. And finally, conclude well establishing the need for an MBA and why you think ISB fits in perfectly. Again, do not go overboard with ‘why ISB’, since you are not going to be selected just because you are able to list all the clubs and electives and faculty at ISB. The essay is more about you and how ISB remains an interesting choice in your scheme of things. Make it short and sweet.
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Once you decide what career you want to pursue, it’s time to divide it into smaller modules. i.e. your short term goals that will ultimately help you to achieve your long term goal. In fact, you cannot devise your short term goals unless you are very clear about your long term goals.
Essays like ’Where do you see yourself after 5 years?’ or ‘What are you most passionate about in your life?’ try to understand your immediate goals in life and why you are considering an MBA.
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Gazal: I already had a broad storyline in my mind – career aspirations, long term goals, and short term goals, how MBA fits in the picture and how my educational and professional background would compliment this. I invested a lot of time upfront in thinking my story through before putting it finally on paper. Once your story is on paper in the form of essays and you send it out for reviews, the feedback that you receive is more in terms of language, grammar, flow etc. I also used some of the frameworks that I found on The tools were really helpful in thinking through the story
Requirements | UCLA Anderson School of Management
Whether the essay is 1,000 or 500 words long, the adcom looks for applicants who offer fully defined long- and short-term career goals, sound reasons for pursuing an MBA at this point in their careers, well-informed interest in School X and specific plans to contribute to the campus community if they are admitted.
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Admissions | UCLA Anderson School of Management
Outline your short term goal (STG). Your readers (admissions committee members, aka adcoms) want to confirm the following:Start with your direct goal on graduation. Adcoms want to see a goal that is both believable and ambitious. If your goal is simply to continue what you are doing now, that is too realistic. It is a waste of an MBA. If your goal, however, is to do something radically different from what you are doing now, and there is not a clear sense of how you are going to get there, that is too ambitious. Many of my clients use MBA to change careers. Others want to lead their current industry.Most goals fit into one or more of these six categoriesWhich of these six are you pursuing? Are you ambitious yet realistic? What problem are you trying to solve?The cornerstone to this essay is your “Short-Term Goal” because it guides what information you should include in your “Career Review” and highlights what you still lack to achieve your goals. Having a detailed short-term goal is also crucial to explain how this school best prepares you to achieve your goals. Outline your long term goal. This is your mission in life. Try to show that you are confident to achieve these goals with or without business school (though earning your MBA from their school certainly increases the scale and scope of your future success)Your long term goal can be general, but should still express your visions and insights about the industry you would like to work in, perhaps in 10 years.A good LTG = the logical next step after your STGFor exampleAfter growing Tokyo operations to 200-300 staff within 5-10 years, I will expand my service into other parts of Asia.